← All work
Consumer app · Fintech
MoneyCat AI
A personal finance app for the Vietnamese market: expense tracking, savings goals and visual reports, built to feel friendly rather than clinical.
The challenge
Budgeting apps fail because logging an expense feels like admin. The product had to make the daily action light enough that people keep doing it, in a market most finance apps ignore.
What we built
- Native iOS app, fully localised for Vietnamese
- Expense capture designed around one-handed daily use
- Savings goals with visual progress
- Reports that answer questions rather than list transactions
- Privacy-first: data stays on the device